FUME

FUME, from the Latin fūmus, meaning smoke or steam, embodies intensity, sensation, and the ephemeral beauty of touch. The brand is unapologetically bold—designed for those who seek more feeling, more depth, and more realness. Visually, FUME is dark, seductive, and graphic, with a signature vertical logo where the “U” becomes a stylized drop—hinting at both fluidity and desire. The color palette of deep burgundy, midnight violet, and burnt amber evokes heat, intimacy, and atmosphere. Like smoke, it moves in layers—soft, mysterious, and charged with energy. The identity is elevated by poetic copy: “Be safe. Stay real. Feel more.”—statements that challenge the norm and invite emotional, sensual connection. Paired with dynamic floral imagery and abstract silhouettes, FUME becomes more than a product—it becomes a statement of presence, pleasure, and authenticity. Each variant is an expression of how protection can feel powerful, intimate, and beautiful. FUME redefines the conversation around condoms with a design that speaks the language of feeling.